http://smackdown.blogsblogsblogs.com/2008/07/08/no-just-lying-about-it-is-not-effective-reputation-management/ Smackdown! Fri, 10 Feb 2012 01:20:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://smackdown.blogsblogsblogs.com/2008/07/08/no-just-lying-about-it-is-not-effective-reputation-management/comment-page-1/#comment-17564 Authority Networker Mon, 04 May 2009 20:59:14 +0000 http://smackdown.blogsblogsblogs.com/?p=83#comment-17564 If you lie, you'll get caught. Plain and simple. Making yourself an indispensable source of information, on the other hand, can establish your credibility, reputation and identity as an authority marketer. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the concept of attraction marketing - develop ongoing relationships with clients and moving them along the buying path in your communications to greatly increase profits on autopilot. These clients will also bring in more business for you via referrals. If you lie, you’ll get caught. Plain and simple. Making yourself an indispensable source of information, on the other hand, can establish your credibility, reputation and identity as an authority marketer. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the concept of attraction marketing – develop ongoing relationships with clients and moving them along the buying path in your communications to greatly increase profits on autopilot. These clients will also bring in more business for you via referrals.

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