Robert Scoble Chews Out Lisa Barone’s Ass For Taking His Name In Vain – WTF?

Tonight Robert ‘I Am Thy Lord And Thou Shalt Kneel, Bitches!’ Scoble, a blogger who has some claim to internet fame through his blog Scobleizer, decided that the title of “technical evangelist” that has been often attributed him simply wasn’t enough, and that deity is apparently more fitting.

Lisa Barone wrote a piece talking about personal brands and false idols on the web. In it she wrote the following paragraph:

Don’t support personal brands built on smoke and mirrors. Make people work for the brands they’re trying to create. Don’t let them scoble their way in. Don’t accept that someone is important just because they act like they are or someone told you they were.

Apparently Robert is the ultra sensitive type, and didn’t take too kindly to her choice of wordage. Here is his reply:

...you might do some research behind how I actually got here before you take my name in vain. - Robert Scoble

Wow, Bob. Way to identify with the lowly masses out there. 😀

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8 thoughts on “Robert Scoble Chews Out Lisa Barone’s Ass For Taking His Name In Vain – WTF?

  1. People care way too much about “being cool online”. Go learn some more. Improve at your craft. Go make some money. Hang out with your friends and family. Stop worrying about how many Twitter followers you have.

  2. You know what put this debate in really good perspective? A country song by Brad Paisley (yes, seriously), it’s called “Online.”

  3. I came across this post via a tweet today. While Scoble doesn’t need me or anyone else to come to his defense, the idea that his notoriety is “smoke and mirrors” is unfounded. He is one of the hardest working guys I know in this business and has pioneered social media adoption long before most of us knew what the term meant.

    I recall seeing him do a keynote back in 2005 at the first Blog Business Summit in Seattle and I knew then, this was a guy that was a true believe, a sincere evangelist.

    Not only that, he’s one of the nicest guys around. I’m certainly not a member of the Silicon Valley elite not a digerati and Robert has always treated me with respect in any interaction I’ve had with him either in-person or online.

    It’s easy to poke fun at celebrities. Sometimes, it’s well deserved. In this case, I think not.

  4. That tweet may have been mine. I don’t think this article is that heavy-handed. It’s really more of a joke than a serious criticism. If Robert read this post, he probably enjoyed it….He’s enjoys Feldman’s bits to the point of eternal ecstasy.

    “I’m certainly not a member of the Silicon Valley elite not a digerati and Robert has always treated me with respect in any interaction”

    I would hope that any member of this Silicon Valley elite would treat “normal” people with respect since 1.) they’re quasi-celebrities anyway and 2.) it wouldn’t be in their best interest to piss off their core audience.

  5. Paul, you do realize that the section stating that Scoble is “smoke and mirrors” was a quote from someone else’s blog post, right? My post is about his reply underlining his own god complex. Unless you’re here to defend his over inflated ego, then you’re actually commenting on the wrong blog. 🙂

    This post has nothing to do with any of his achievements, whatever they may or may not be, merely his self-elevation of celestial status.

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