Posted on March 8th, 2010 at 8:45 am by Michael VanDeMar under blogthropology, Cuttisms, Google, lackofmeds, scams, SEO
Last week at SMX West, during the Ask The Search Engines panel, moderator Danny Sullivan asked Matt Cutts why he didn’t ban Mahalo.com for spamming Google. Matt stated that he had talked to Jason Calacanis, Mahalo.com CEO, about the issues, and warned him that Google might “take action” if Jason didn’t make some changes to the spammy side of Mahalo. Matt also made the following statement, in reference to Aaron Wall’s post on the subject:
All the pages Aaron pointed out now have noindex on them. - Matt Cutts
Matt was referring to all of the autogenerated pages that both Aaron I blogged about in our posts, the ones with no user content whatsoever. A good example of these pages is this page on
Aaron Wall himself, http://www.mahalo.com/aaronwall shagging, http://www.mahalo.com/shagging (note: see update #2 below). It is true, in fact, that right after Matt gave Jason a good talking to all of those pages did indeed have noindex added to them. I know. I checked myself. However…
What Matt apparently does not know is that approximately 1 day after the noindex tags were added in, Mahalo.com actually started to lose some rankings (thus supporting my claim that it is all of those pages bolstering their rankings in the first place), and as soon as that happened Jason had the noindex tag removed again:
So the noindex tag existed just long enough for Jason to show Matt that they had made the change, then got yanked again. Matt made his statement on March 4th, long after the change had been undone, so obviously Jason didn’t bother to let Matt know that the change just didn’t work for him. Yes, Mahalo did turn off their spambot for now (and renamed the bot from “searchclick” to “stub”, since everyone knows what you name your spambot makes all the difference in the world), and he is working on getting more “original content” up on the site (more on that topic in my next post), but for now it looks like Jason has decided to continue to leverage his pure spam pages for rankings, regardless of what Google says.
Update: The post I mentioned about Jason’s new plan to replace the automated empty pages is live and can be found here:
Update #2: So apparently Jason decided to suddenly fluff out Aaron Wall’s page with actual content after reading this post, probably hoping that people would assume it was never a thin page to begin with. I added in a new link as an example of the pages I am referring to, and here are some more:
Since I assume Jason will probably try and hide those as well (instead of doing what he said he was going to do in the first place, and just remove or noindex them all en masse), here is a screenshot of what one looks like:Subscribe to my feed.
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