Google Says “Fuck It” For The Christmas Season, Removes The Ability To Report AdSense Violations

Google Cant Hear You!

It has to be tough policing a program like AdSense. It must be exceptionally difficult during the holiday season, when the payoff to running scams grows so much more. It is so tough, in fact, that this year as the holiday shopping season grows near, with Black Friday just a few short days away, that apparently Google has finally decided to say “fuck it”, make it easier on themselves, just remove the ability for anyone to report any violations of the program whatsoever, and allow the scammers to have a field day in the mean time.

While Google may want to give the impression to their stockholders and the public that they have both the search engine spam and advertising program cheaters fully under control, the truth is that they rely quite a bit on reports from the community and consumers for both spam and AdSense violations. For any spam that they find, Google asks

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Brandlink Communications, TheBloggess, PR Fails, and Fallout

Before reading the rest of this post, if you are not already an avid fan of TheBloggess, and have not read about the PR company vice president who called her a “fucking bitch” due to him being clueless who it was his company was pitching, then you should start here first: Brandlink Communications. Go ahead and read it now, I will wait.

[cue elevator music]

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How Matt Cutts Leveraged The Stack Overflow And Hacker News Communities In Redefining The Phrase “Content Farms”

A little over a week ago, on the Friday before last, Matt Cutts, the head of Google’s Web Spam Team, wrote a post on the Official Google Blog titled “Google search and search engine spam”. This post, and the upcoming changes it discussed, were most likely in response to a growing trend of dissatisfaction with Google’s results that have been cropping up around the blogosphere. In the post Matt talks about how Google feels that things are in fact not as bad as people are saying, and that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.” He does say that recently, due to increase in both “size and freshness” that of course some spam did get indexed, and also states that as the old, tired, run of the mill spam decreased in Google’s index that Google will now be shifting it’s focus on to content that just sucks:

As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. – Matt Cutts

Whoa. This, especially coming from Matt Cutts, is huge. For those who don’t know, “content farms” are

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Matt Cutts Criticizes Deceptive Ads, Doesn’t Realize Google Is The One Serving Them

Yesterday over on Daggle.com Danny Sullivan published a post titled, Of Misleading Acai Berry Ads & Fake Editorial Sites. In the article Danny discuses a rising trend of deceptive marketing practices involving fake news sites, the way they rip people off with products they are selling, and the fact that authority sites such as the LA Times are the ones carrying these ads, lending them some credibility in the public eye. Danny states in the post that the ads showing are being served by Zedo, and that he wishes the ad network should raise it’s standards and not allow such blatantly misleading advertising:

Personally, I’d like to see Zedo up its standards for the type of ads it will accept. This type of junk shouldn’t be allowed. – Danny Sullivan

He’s right, too, the ad networks should be policing this type of deception, by all means. Matt Cutts, Google’s head of the web spam team, agrees. He tweeted about the story, and also

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Apparently Jason Calacanis Knows He’s Spamming – He Just Thinks It’s No Big Deal

Last month Jason Calacanis wrote a rather sarcastic post aimed at Aaron Wall, which I am assuming was written in response to Aaron’s post, “Black Hat SEO Case Study: How Mahalo Makes Black Look White!“. In it Aaron discusses how sites that are composed largely of nothing more than auto-generated pages wrapped in adsense can get accepted and even gain authority in Google if they have enough financing and press. In Jason’s rebuttal to this was a claim about rankings that Mahalo had “earned” (and I use the term loosely) for “VIDEO GAME walkthrough”. I originally misinterpreted what he was trying to say, and thought that he meant rankings for that exact phrase. I commented how that wasn’t exactly a great accomplishment before realizing that what he actually meant was rankings for [{insert video game name} walkthrough], and that Mahalo has a couple top 10 rankings for that genre of search phrases.

Jason sent me an email to correct me on what he was talking about. We replied to each other back and forth a couple times, and a few very interesting things were revealed in that conversation:

Read moreApparently Jason Calacanis Knows He’s Spamming – He Just Thinks It’s No Big Deal

Win A Date With Pedobear? WTF??

I was checking out a link a friend of mine Stumbled on tonight, when I see this ad for what looks like a teen dating site. Like most of the adult version dating sites that you see plastered all over the internet these days, the banner ad featured profile pics of the girls you could supposedly wind up hooking up with. The service advertised is not some small time website thrown up by amateurs with a very low budget… it is owned by Hearst Teen Network, the same guys who own Seventeen.com, CosmoGIRL.com, and a bunch of other teen oriented websites. I am not exactly sure who the hell their advertising team is targeting with this one, however. The ad features profile pics of two cute girls… and Pedobear:

I mean, seriously… wtf??