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Jan. 11, 2008 at 9:15am Eastern by Barry Schwartz
Get A Free Link From Wired
Some SEOs were saddened when Wikipedia added nofollows to external links. Perhaps they'll perk up to discover that Wired's semi-Wikipedia challenger has no such blocking.
Today, a page came up in response to a regular blog search I do, and I found it odd -- just a link to an SEO firm. Was it an ad page that Wired was hosting?
After a closer look, I discovered the page was part of Wired's How To section, which is basically just a wiki. As a new page, it -- along with several others -- is currently featured on the Wired How To homepage.
The links from these pages are not slapped with a nofollow attribute, and the pages themselves are very well indexed by Google. So it's no surprise that marketers might be looking to them as traffic drivers.
How can you get a link from Wired?
(1) Register at How To Wired
(2) Add a new page or edit an old page on the site (don't be too evil)
(3) Then add your link to that page
I created a sample page for Search Engine Land, which is a proof of concept. As you can see, I linked both Search Engine Land and my name, Barry Schwartz to external sites and those links seem to be able to pass link weight.
The syntax for adding external links in the Wired wiki works like this.
"Search Engine Land"<http://searchengineland.com/>
Search Engine Land is the anchor text in the example above, and http://searchengineland.com/ is the actual link.
By Barry Schwartz
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