No, seriously folks. Links have value. If they didn’t have value, then Google wouldn’t care about people buying and selling them. Since they have value, we must avoid even the appearance of impropriety. Not only is it what he wants… it’s Google policy. And even if it weren’t Google policy, Matt doesn’t want anything for free. Honestly.
Matt’s very own words:
I appreciate the thought, but please don’t send me any free stuff. Google has a gift policy to avoid potential conflicts of interest. Even if Google didn’t have such a policy, I wouldn’t want to accept any gifts of value, because it’s important to avoid even the appearance of impropriety. – Matt Cutts
Personally, I love it when people link to me for free. I have no such policy. But, alas, Google does, and Matt does work for Google… so…
I’d start back invoicing now guys… avoid the rush. 😀