Digg Allows Image Ads Embedded With Hidden Subliminal Messages

Posted on February 5th, 2009 at 1:14 pm by Michael VanDeMar under blogthropology, lackofmeds, scams, Social Media

I was looking through Digg the other day, when this image ad caught my eye for some reason. Something about it caught my attention, and I wasn’t quite sure what it was, so I took a closer look at it. It was subtle, and hard to figure out at first. The copy on the ad itself was unremarkable, and went like this:

FLASH NEWS: Pam Scott, N.Y., made $1,000,000 on FOREX!

19 y.o. housewife, using $99 Autotrading program-robot, made $1 million in only 2 weeks! READ FULL STORY..

The copy itself was bad enough to make me simply ignore the ad, but still… something about it kept drawing my eyes to look again.

Finally after staring at the ad long enough, it almost jumped out at me:

 

Digg image ad with subliminal messages

 

I was like, whoa! How did I miss that the first time? Yeah, sure, they cleverly hid the subliminal message in the background to the ad, in the image itself, but I like to stay abreast of the marketing industry and am usually on the lookout for these kinds of messages.

For those of you who can’t see the message in the original screenshot, here is a zoomed in version, without the surrounding html:

 

Digg image ad with subliminal messages, zoomed in

 

Much more obvious now, isn’t it?

In case you didn’t know, subliminal advertising is actually illegal in the US and other countries. The FCC has this to say about subliminal messages in advertising:

The Commission sometimes receives complaints regarding the alleged use of subliminal perception techniques in broadcast programming. Subliminal programming is designed to be perceived on a subconscious level only. Regardless of whether it is effective, the broadcast of subliminal material is inconsistent with a station’s obligation to serve the public interest because it is designed to be deceptive.

Deceptive advertising itself is illegal under 15 U.S.C. § 45.

If for some reason you can’t see what I am talking about in the above screenshots, here is an even further zoomed in version, with most of the ad copy cut out so you can see more of the background image itself:

 

Digg image ad with subliminal messages, zoomed in even more

 

Unbelievable, isn’t it? I mean, there it is, staring you right in the face. This is a big deal too. Very, very big.

Still don’t see what I am talking about? Here’s a copy of the zoomed in image, but with most of the pic grayed out, highlighting only the subliminal parts:

 

Digg image ad with subliminal messages, zoomed in and highlighted

 

Yup. That’s right. They modified the sign in the background to plant the word “money” in your subconscious mind. Obviously they wanted anyone looking at that ad to be thinking that they would be getting their hands on great… big… HUGE… piles of money just by buying their product. I know financial times are hard, but I just can’t believe what some people will do just to sell their software sometimes.

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22 Responses to “Digg Allows Image Ads Embedded With Hidden Subliminal Messages”

  1. Political Cartoons Says:

    Michael, I still don’t see the word “money.” :-)

  2. Reuben Yau Says:

    There are words?

  3. Evan Says:

    Hay Michael,

    “but still… something about it kept drawing my eyes to look again” – it is not the hidden sign man! Put yourself together – It is because of the huge boobs of that chick my friend :D :D :D :D

  4. Evan Says:

    AND I MEAN HUGEEEEEEEEE !!!

  5. Alfred Says:

    You missed the CN tower over her left shoulder…

    When did they move that to NY?

  6. Michael VanDeMar Says:

    Alfred, what you are saying… you mean that’s not really Pam Scott from N.Y who made $1,000,000 in 2 weeks using their automated software??

    My god man, who is she then?

    Personally I think that it’s probably the same woman from here, and the guys who wrote that software just stole the pic:

    http://www.ebaumsworld.com/pictures/view/31866/

  7. James Robbins Says:

    “Pay no attention to the billboard behind the woman”

    I actually saw the money sign. I thought you were going to go with what looks like the space needle (buts not) in the background as a subliminal message for tourism to Seattle ;)

  8. Michael VanDeMar Says:

    Actually James, as Alfred pointed out that’s the CN Tower in Toronto, not the Space Needle. :)

  9. James Robbins Says:

    I knew I some towers in there somewhere ;)

  10. James Robbins Says:

    Wow never let me blog comment half asleep. If anyone can understand that incoherent sentence kudos to you.

  11. nick Says:

    What tower? what Money ;)
    @James Robbins – we need a tick box below asking: Are you asleep?

  12. James Robbins Says:

    @nick Im awake now :D

  13. Kent Davidson Says:

    One of the breast and breastest posts. I nipple seen anything like it!

    But, I don’t see any subliminal breasts …

  14. Chris Says:

    “””One of the breast and breastest posts. I nipple seen anything like it!

    But, I don’t see any subliminal breasts …””””

    holy shit dude, i just choked to death on my dinner after reading that! LOLLLL, your the king man! holy shit!! LOLL

    LOLLLLLLLLLLLL!!

  15. karen brittingham Says:

    you’re a good teacher

  16. Edge Night Says:

    Money for ex, makes more sense with a hot chick in the pic.

  17. Bill W. Williams Says:

    The mind tends to twist a bit when human features are freakish. Note the squeezed waist on the model compared to the huge shoulders/chest. The viewer’s eye is forced to work on making sense of the distortions and allows the (hidden) message(s) to nest deeper within the mind.

  18. Mr GoGet Says:

    Something else that is subtle are the father and son, two prominent figures in the background, appearing to be looking in the direction of the sign.

  19. clyde Says:

    “The mind tends to twist a bit when human features are freakish. Note the squeezed waist on the model compared to the huge shoulders/chest. The viewer’s eye is forced to work on making sense of the distortions and allows the (hidden) message(s) to nest deeper within the mind.”

    no actually, i was more busy thinking of the thing that will fit between those breasts

  20. jon Says:

    Actually, I never saw any of it, just the two huge melons screaming at you! I think photoshop did wonders as well.

  21. Mike Says:

    Anyone that believes any sort of marketing or advertising deserves to be scammed. Its ALL lies, plain and simple.

  22. Alan Says:

    Isn’t that just a picture of the CN Tower?

    I don’t see anything subliminal at all. I think you’re paranoid.

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