Last Thursday, in response to Matt Cutts stating that he needed more than “arbitrary inurl searches” to sway him (which was in turn in response to a Hacker News submission about Mahalo and the plethora of keyword rich domains they were apparently building out) I wrote a post explaining in some detail how the latest Mahalo spam is in fact spam. I demonstrated in the post how Jason had developed a linkfarm which was being used as a link source back to Mahalo.com. It wasn’t just that the individual sites were all linking back to the mother site, which would in fact be normal, but also that the pages were linking back to specific pages within the main site, pages that in many cases had few, if any, links going to them aside from the ones from this linkfarm.
Each time it happens Matt’s defense of Mahalo spamming Google just gets more perplexing. In this latest round he started by saying that his job was not to have knee jerk reactions, as if Mahalo hadn’t already established a pattern of spamming over a long period of time, and that Matt is pretending he hadn’t already had a talk with Jason and told him that if he didn’t raise the bar with his site that Google would take action on Mahalo. From there it got even weirder – Matt looked at the linkfarm and basically told me that a) he didn’t care as long as it wasn’t passing link juice, and b) he’s the only one who could tell if that was the case.
I could have sworn that it was if you were caught trying to spam you were penalized, and you couldn’t get the penalty removed unless you promised not to do it again. Now, where did I get such a crazy and wild idea? Oh yeah, I remember now…